KUCHING, Malaysia – On October 17, AIMIX concluded a highly engaging customer site tour at its AJ180 batching plant showcase in Kuching, Malaysia, drawing 16 visiting clients and a total of 36 participants including staff. The event combined equipment demonstrations, technical exchanges, and business networking, resulting in multiple sales opportunities advancing to the negotiation stage.
The site tour featured live demonstrations of the AJ180 batching plant and self-loading concrete mixer, with clients participating in guided group tours led by technical specialists. Post-event surveys revealed overwhelming satisfaction, with 28% of respondents reporting being “very satisfied” and 72% expressing general satisfaction with the event organization and technical content.
The event commenced at 8:30 a.m. with a welcome session before guests departed for the project site. Participants observed the AIMIX AJ180 stationary concrete batching plant in action, where technical experts detailed the plant’s structure, system configuration, and operational processes. Visitors witnessed the complete production cycle – from aggregate feeding and weighing to concrete mixing and intelligent control – with the site visit organized into small groups for closer observation and direct interaction with AIMIX engineers.
Following the technical demonstration, AIMIX hosted a business luncheon facilitating discussions on market trends, investment returns, and partnership opportunities. The event generated significant commercial momentum, including:
1. One client is now processing payment for a self-loading mixer after receiving the Proforma Invoice
2. A batching plant customer has entered price and terms negotiations
3. A government project contact has submitted a bank loan application for equipment procurement
4. Another new client has paid a 15% deposit pending vehicle inspection
According to post-event surveys, 28% of participants reported being “very satisfied” with the event, while 72% expressed general satisfaction. Clients particularly highlighted the smooth organization, live equipment demonstrations, and quality of business and technical explanations as key strengths. Many also indicated increased confidence in the AIMIX brand, with several noting plans to purchase within three to twelve months.
“This site tour has proven to be an effective new channel for customer engagement,” said one company manager. “We see clear value in continuing such activities across our business units in the coming year.”
Building on this success, AIMIX plans to expand its site tour program to other key Southeast Asian markets, with Indonesia and Thailand slated for similar events in early 2025. The company will also enhance its digital engagement strategy to complement these in-person activities, creating a more integrated approach to customer education and relationship building.
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